For exercising, not socializing. I need to put my running shoes into use. Starting now.
I think the target audience for this Oakley advertisement is for women who are in their late teens to mid thirties. This Oakley ad is specifically targeted for women because there are several women placed specifically on the ad and it is a women's collection. The target audience could be women who enjoy exercising and are starting to commit to a healthy lifestyle. I think mostly women connect with this ad because Oakley breaks the generality that women only socialize instead of doing something a man would do in his spare time, like exercising.
This advertisement caught my attention because of the color use that Oakley chose to utilize. The entire advertisement is black and white, except for the products. The clothing she is wearing, including the sunglasses all pop from the simple background. The words "women's collection" also pops out because it is the only words written in pink. I thought it was interesting how they used a pink color consistently throughout the ad. The advertisers make it very easy for the reader to identify the product and who the product is for.
The most noticeable advertising appeals are the "need for autonomy." The three girls in the right side of the advertisement are grouped together, and it seems as though they are staring at the girl who is going running. Within a crowded environment, the girl who is about to exercise is being looked at and singled out because some girls don't exercise very often. I also saw the "need to dominate" because girls who work out are proud of what they can do. They feel good about themselves and feel like they are more capable and have a bigger advantage than other girls who aren't as fit.
Overall, i thought this advertisement was very attention grabbing and effective. I appreciate the little story line and the eye catching product placement.
I agree that this ad is very effective. It sells a lifestyle instead of just a product. Also, I think that the use of color makes the advertisement stand out. Most of the ad is gray, with the exception of the athletic clothes and the sunglasses. This is interesting to me because I believe that many women wear athletic clothes for style, as well as comfort or exercise. I think that having the color stand out gives the impression that the clothes will make you stand out as well. This idea is supported by the women who are sitting at the table, staring at the woman who is wearing the bright athletic clothes.
ReplyDeleteI really liked this ad, and found it to be very effective. The color scheme was very clever, and it made all the sports gear really pop out. As for the word's "Women's collection," we probably never would have saw them if they were written in pink, since they are so small. Also, the purple and pink fit very well just to show that this is really for women. Like Meghan said above, women really do choose their workout clothes according to comfort level and to attract attention. This was very well supported by the ad, as the three somewhat snobby looking girls are all staring at the girl in the athletic clothing
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