I don't know why i am so attracted to perfume ads. They are the only magazine advertisement that i stop and look at before flipping to the next page. Because it is so hard to advertise perfumes and colognes, i am curious as to how the company tried to sell their product. I personally really like this perfume ad. It's pretty, simple, and the color scheme is very refreshing. It reminds me of warm and breezy spring days, with nature at its finest. The ad makes me want to be one of these girls. They look like they have no worries, free, and relaxed. If this is what the Daisy perfume does for you then i would buy it instantly.
I think the product placement was somewhat effective. I like how the company chose to put their brand name at the top of the advertisement, in bold letters. I think the girl who is holding the perfume plays a big part of the significance of what this fragrance has to offer. Her facial expression tells a lot about what she is feeling and since she is holding the bottle, it must affect her somehow. She is connected to the fragrance in her hands and her face is telling us that she is in complete paradise at that moment. It's as though she is closing her eyes, taking in the scent of the perfume. The only problem i have with the product placement is how big the bottle is. It looks like it is as big as the girl's head. I don't think they should blow the product up when it is unproportionate to someone who is a lot bigger.
This advertisement most likely won't catch the reader's attention but the reason i like it, is that it's so simple. Everything about it is so careless but still pretty and put together. I think this advertisement shows the "need to escape." The two girls in the ad look happy, carefree, and beautiful, standing in the middle of nowhere.
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