Media Blog #5: Viva Young

      
              Nosotros somos jovenes. Yes i agree, we are young! Us teenagers like to party, break the rules, and commit outrageous stuts in public. At least some of us do. It's that feeling of living wild and free that sets us apart from adults and little children. I'm not saying that all teens drink, take drugs, or have sex but we do like to have our fun while trying our best to make the right decision. This commercial partically caught my attention with the crazy cool story line and the perfect music that went along.

              Taco Bell is the master mind behind this commercial full of madness. This commercial starts off with Mr. Goldblatt and his old school buddies sneaking out of The Glencobrooke Retirement Home to have a wild night out. The group of young-at-heart grandpas and grannies has a night they will always remember, when they party at night clubs, sneak into private pools and drive crazily around town. The night still isn't complete without getting your last name tattooed on your back and of course, stopping for a quick bite to eat at Taco Bell.

              The target audience is teenagers and older people as well. You can tell this is the target audience because they used the elderly people as the main characters who do crazy things that teenagers normally do. The music also helps supports the idea that the target audience is for teenagers. The band Fun. sings a comically bad Spanish rendition of "We Are Young" in the background, which is a song loved by millions of teens. The music catches the teenager's attention while to outrageous stunts pulled by the elderly catches the older age groups off guard.

             The need for affiliation seems to be the number one basic appeal in Taco Bell's advertisment. Taco Bell is trying to imply that if you eat at our resturants, you will feel young again. Now do you know any elderly people who still eat at Taco Bell? I certainly don't. This commercial could also apply to the Simple Solutions advertisement technique. If you want to feel young again, eat at Taco Bell. It's really just that simple.

              This Taco Bell commercial is extremely memorable and successful in my opinion. The storyline is clever and i love how it speaks to such a wide variety of age groups. Not many commercials focus on the elderly community but this also caught many teenager's attention as well. And that seems like a pretty difficult thing to do. The music choice is perfect. The famous pop song is sang in Spanish so that personally made like this commercial even more and provides as an attention grabber. The producers incorporated the product very well at the end. After a busy night out, you can't go wrong with Taco Bell.

             This is truly midnight madness.